Humberto Silva, cornerstone in what is today the Boa Fruta, Lda. Born in Fajã de Baixo in 1921, he started early working in the greenhouses that belonged to his mother. He begins his professional life in bank. After opening a children’s clothing store in Ponta Delgada, he leaves the bank to dedicate himself to his business activity, where he develops business in the area of livestock and pineapple production. Entrepeneur, he transforms the company in his own name, in one of the main pineapple exporters in the Azores for the past 30 years. After his death in 2015, his descendants create Boa Fruta, Lda., with commitment to continue what Humberto Silva started, to offer the best Pineapple in the World.